If you are an internet user and have ever needed to look up some information, I am sure you would have reached for your Google homepage without giving it a second thought. This Google trademark has become such a vital part of a netazines life that terms such as “Googling” and variations like “Googled” have made it into the English language.

It’s amazing that an enormous amount of information is available to you in just a matter of seconds. All you have to do is just type in a word or a phrase into the search bar and hit Enter. Most people who don’t know much about the working of search engines and page rankings are boggled by how so many results are returned so quickly and more so by the method used to put one website on top of the other.

This is the simple matter of an algorithm developed by Google. This is used to make an index of each and every website and webpage available on the Internet. Pages are then ranked according to their importance in an ascending manner on a scale of 1 to 10. A webpage that has the most links coming back to it is ranked higher than others. Of course, the whole algorithm is much more complex than that but this is what its basic working is dependent on. Ensuring your website is ranked high on the algorithm will definitely place it above other results for a particular search carried out by Google users.