How To Write a Good Sales Copy
Posted By: ava;
Category: Business, Finance & Industrial;
November 1, 2008
Boost your sales with these helpful tips to writing good sales copies.
1
Know your product positioning. What is your product’s biggest selling point? Highlight this and use this as basis your head copy.
2
Make it catchy. Develop an attention-grabbing copy. At one glance, readers should want to read it again.
3
Translate product specifications to how it will benefit the customer. First identify how your products differ from the others in its industry then translate each specification to how it will benefit your target market.
4
Make an emotional connection. Connect with your market. If connection us absent, no sales will follow.
5
Start with strong selling points. In identifying your product specifications, start with your biggest selling points down to the weaker ones.
6
Collect testimonials. Testimonials sell. Ask comments and reactions from former customers.
7
Write it naturally. Don’t over-write your copy. Feel your product and the benefits that it could give you then start writing – naturally.
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